The platform is rolling out a fresh option that permits them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This development aligns with a rise in AI-generated material, driven by new content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on another major platform only show AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for inferior, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to science explainers, and we want to give people the option to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. In total, in excess of 100 mn pieces of content are added to the platform every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Viewers will be capable of limit or boost the amount of artificial media they see by accessing the “manage topic” setting in the app and choosing AI-made media. Further subjects that are already be controlled under the tool cover current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules require users to identify “realistic” artificially created content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the service will now attach an artificially created label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This step is aimed to deter users from trying to circumvent the disclosure requirement.
Educational Initiatives
The company is also establishing a two million dollar educational fund for professionals and institutions to create learning resources about ethical AI use. This initiative will benefit educational bodies dedicated to educating programming and robotics.
Platform Protection
The platform has supported its content review process, during controversy over plans to cut jobs for a large number of content moderators in the UK. TikTok is set to cut a significant number of roles in its content moderation team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive explained that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
